Sure to Rise by Peter Alsop
Sure to Rise by Peter Alsop
SKU: 9781988503318 • Barcode: 9781988503318

Sure to Rise

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Product specs

Sure to Rise: The Edmonds Story traces the people, products and advertising behind one of New Zealand's most recognisable household brands. Beginning with Thomas and Jane Edmonds, the book places the famous baking powder, cookbooks and Christchurch factory within a wider story of business, food culture and the city itself.

Key features

  • Explores the history of the Edmonds business and brand.
  • Connects the company with Christchurch social and architectural history.
  • Looks at the role of advertising and the famous Edmonds cookbook in New Zealand homes.
  • Richly illustrated with historical material and brand imagery.

Book details

  • Authors: Peter Alsop, Kate Parsonson and Richard Wolfe
  • Format: Hardback
  • Pages: 304
  • Size: approximately 21 × 25 cm
  • Publisher: Canterbury University Press

A natural choice for New Zealand design, food and social-history readers—particularly anyone for whom “Sure to Rise” instantly brings a familiar packet or cookbook to mind.

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$10 within Christchurch.

$15 within the rest of the South Island.

$20 to the North Island.

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